360 advertising campaigns
Your customers pass a billboard in the morning, scroll Instagram at noon and search Google in the evening. A Golfam 360 campaign fills all three with one message, using structures we rent directly and a team that carries the same message online.
One day of your customer, four times they see your brand
Sees it in the city
A billboard, footbridge panel or urban TV screen on their daily route puts your name and image in their mind.
Sees it again on the phone
The same design and message on Instagram, from pages that people in that area follow.
Searches for it
They type your brand or service into Google, and your ad and website are at the top.
Calls you
A simple page and a short form turn the attention that started on the street into calls and sales.
The board builds attention in the city; Instagram and Google turn it into calls. Neither completes the route on its own.
Online ads, right where your board is
We know exactly where every Golfam structure stands. Once you choose your board, we aim Google ads at that area and advertise on Instagram through pages that people there follow. Someone who passed your board today sees the same message on their phone tonight.
Which mix fits your goal?
A branch opening
- 2 to 4 structures near the branch
- Local Instagram ads
- Google for local searches
Suggested length: One month, starting two weeks before the opening
A new brand or product
- Billboards on the main routes
- Urban TV
Suggested length: 1 to 3 months
Sales and occasions
- Footbridges and billboards near the shop
- Stories and reels
- Google ads
Suggested length: One month, booked early
Long-term branding
- Fixed structures in several areas
- Regular page content
- Website SEO
Suggested length: 6 months or more
These are starting points, not fixed packages; we put the final mix together with your goal and budget in the first meeting.
From the first meeting to the last report
Goal and message
We define the campaign goal and write one main message that reads in seconds on a board and at a glance on a phone.
The audience's route
Where do your customers live and travel? We put the structures on those routes and aim online ads at the same area.
One design language
Board artwork, urban TV video, posts and stories and Google ads: one identity, each sized for its medium.
Launch together
Installation and online ads start on the same date, so people meet the message in several places in a row.
Watch and adjust
We follow the results during the campaign and move the message or the online budget wherever needed.
One report
One report for the whole campaign: structures and installation photos, what ran online, and the calls and messages you got.
One team, or several suppliers?
- Brief and message
- Separate: A brief and a story each
- One brief, one message in every medium
- Timing
- Separate: The board this month, the page next month
- City and online start together
- Online targeting
- Separate: Unrelated to where the boards are
- The same area as the boards
- Reporting
- Separate: Several reports, if any
- One report; contract and installation photos in the customer panel
- Who answers
- Separate: Each for their own part
- One consultant from start to finish
Where should your 360 campaign start?
Tell us your goal and rough budget by phone or email. A consultant will suggest a first mix of structures and online ads; the first meeting is free.